The Power of Seasonal Service Campaigns
Your Problem
Customers skipping their regular service appointments? Yikes. That adds up. Not only does it leave gaps in your service schedule, but it also opens the door for them to wander to the competition. Every missed service is a missed opportunity to keep your dealership top of mind.
Our Solution
Seasonal service campaigns offer a strategic way to reconnect with customers who may have missed their regular service appointments and ensure your dealership is their go-to choice for auto service. This proactive approach leads to a fuller service schedule rather than just reacting to incoming service calls.
At Bowtie Solutions, we can handle these outbound campaigns for you, which act as a reminder to your customers that you are their car care expert. We address issues related to the current season’s weather and help them prepare for the upcoming season, using the weather as a relatable way to resonate with them and become their trusted car resource.
Seasonal Campaign Opportunities
Bowtie Solutions can turn any of these seasonal campaign into an Outbound Campaign for your dealership:
Spring Campaigns
Encourage customers to address any potential damage caused by winter weather. Offer services to inspect and repair issues like undercarriage rust or windshield chips.
Incentives
Attract customers back into the dealership with promotional offers, such as free freon top-offs during the warmer months or discounted winter service packages.
Summer Campaigns
Help customers get road-trip ready with a tire check-up and an oil change.
Fall Campaigns
Remind customers to prep their vehicles for winter conditions. Offer discounted services such as checking and topping off fluids, inspecting and replacing tires, and ensuring heating systems are functioning properly.
Weather-Related Upgrades
Promote upgrades that enhance vehicle performance in varying weather conditions. Highlight the benefits of all-weather tires compared to standard all-season ones, emphasizing their performance in rain and snow. This not only drives new sales but also shows your commitment to their driving safety and needs.
Build Trust, Not Just Sales
Trust always trumps sales. Educating them on how to maintain their car throughout the seasons will build trust and solidify you as their trusted advisor, not just their dealership. A relationship-first approach will always resonate better than one that leads with a promotion or pushes sales. Many auto centers run promotions, but being a trusted auto repair shop is built on more than just exposure to an ad; it’s about positive interactions with scheduling staff and technicians and email communication that prioritizes educating the consumer over sales.
The Bottom Line
Boost Profits
Service is a major profit center with higher margins and stable revenue for your dealership.
Reconnect with Customers
Use seasonal campaigns as a natural way to connect with both loyal and inactive customers, reminding them why they chose you in the first place.
Build Trust and Expertise
Bowtie Solutions knows how to craft timely, impactful outreach that positions your dealership as the industry leader. When you educate your customers, you’re not just maintaining relationships, you’re strengthening them.
Ready to move the needle?
Let’s make your dealership your customers’ go-to advisor as soon as the seasons change. Learn more about how Bowtie Solutions’ outbound campaigns are designed to build trust, reconnect with your customers, and boost your bottom line.