At Bowtie, we don’t just talk about increasing your revenue – we make it happen.
When a Toyota dealership located in the Central Atlantic region had costly missed calls, Bowtie Solutions stepped in. By managing both inbound calls and outbound phone campaigns to bring customers in for service, we helped boost their service appointment revenue by 60% in just over 6 months.
Background
Despite a dedicated in-house BDC team, this dealership struggled with missed calls, customer outreach, and high operational costs. They needed an efficient solution to connect with and retain customers and Bowtie was the ideal partner to make it happen.
The Challenges:
Budget Bloat
Their in-house BDC setup was draining $38,000 a month, squeezing their profit margins.
Revenue Leaks
Unanswered calls translated to missed opportunities and customers falling through the cracks.
Campaign Struggles
TLE lists, recalls, and retention campaigns needed stronger management–areas where their internal team struggled to keep pace.
The Solution:
Comprehensive Call Coverage
Bowtie’s team managed both inbound and outbound calls, increasing customer touchpoints and engagement.
Targeted Insights
Leveraging tech-driven data and A/B testing, we fine-tuned campaigns to maximize impact.
Cost-Saving Switch
Outsourcing to Bowtie dropped monthly costs from $38,000 to $10,000.
The Results:
Revenue Boost
Appointment revenue increased by $398,959.28,
a 60.7% increase.
More Appointments, Less Effort
1,468 additional appointments booked, boosting appointment volume by 16.4%.
Significant Cost Savings
Our dealers typically cut costs by 50%, but this dealership slashed costs by 75% all while maintaining steady revenue.
Streamlined Operations
The dealership reinvested saved funds, enhancing both profitability and efficiency.
The Takeaway:
Even though this dealership had an in-house BDC team, there was still room for improvement. With Bowtie, this dealership didn’t just cut costs, it boosted revenue, streamlined operations, and turned missed calls into business wins.
Bowtie isn’t just a call center; we’re the results-driven partner every dealership deserves.